LAGO is a freelance marketing, PR and communications consultancy that helps brands build and share their stories for commercial and reputational success.
With a particular specialisation in Property & Corporate brands, LAGO works 1:1 with clients to build their presence through a strategic mix of PR and social media.
LAGO is a new alternative to the traditional agency structure, offering a competitive streamlined model underpinned by seniority. With LAGO you benefit from the luxury of working with an experienced practitioner at all times, who becomes an extension of your team and can even work from your office.
LAGO clients have featured in the Australian Financial Review, The Age, Domain, 7 News, Sunrise and many others.
Strategic PR &
Communications
Narrative Development
Define your point of difference and capture your story. A strong corporate narrative is a touchstone document that leads all of your communications - internal and external.
Communications Strategy
Build a strategic plan that uses communications and PR to achieve your objectives. We map out how to tell your story, with what tactics, on which channels over time.
PR & Media
Harness the power of media to build your reputation and drive awareness for your brand. Support purchaser due diligence by building a discoverable index of positive coverage.
Copywriting
From website copywriting to advertorial, blogs and social media, LAGO produces copy that turns heads - and we do it quickly.
Social Media
A front door to your business, social media leaves an impression. LAGO crafts compelling content to share your brand story or property project on LinkedIn, Facebook and Instagram.
Media & Content Training
The people who have the greatest impact on your brand are your own. LAGO’s training upskills your teams to help them identify what’s interesting, and deliver a solid media performance.
About LAGO
When the right conditions combine to create something amazing.
In surfing, LAGO stands for Late Afternoon Glass Off, which is a rare phenomenon that results in some of the most memorable surfs you’ll ever have. Think clean, glassy waves, set against a jaw dropping sunset. It occurs only when air and sea temperatures, swell and wind come together in the right way in the late afternoon – highly unusual.
In the world of communications, something amazing doesn’t just happen. It requires the right strategic approach. The right time, the right place, the right message, delivered through the right medium…it’s as tricky as the conditions that create a LAGO. It’s what we do at LAGO for our clients.
Expert counsel
Roxanne Millar
With more than 20 years’ experience in media and communications, Rox has the talent and track record to deliver meaningful results.
Before LAGO, she spent a decade leading the Property & Corporate division at Bastion as National General Manager responsible for a team of nearly 50 people across three states.
Rox has led the strategic thinking and execution of campaigns for clients including Telstra, Mirvac, Cbus Property, Investa, Built, Piccolo and launched iconic projects including the tallest tower in the Southern Hemisphere, Australia 108, Melbourne Square, The Eastbourne and Collins Arch.
A former journalist, she has worked in radio, daily newspapers, magazines and online.
An avid surfer, in her spare time you’ll find her in the water.
